Consumer and Market Research

Our leading-edge research solutions are fuelled by consumer-centricity, business diagnostics and client needs to help transform insights into a distinctive competitive advantage through:

      • Better managing their Market Research money – we offer innovative contractual models
      • Distributing information real-time within the organization – we leverage technology and have submission of findings in form of presentations and workshops
      • Integrating knowledge – we combine various sources of data

We ensure to offer simple, intuitive solutions built on experience which is always linked to business outcomes. This helps uncover people insights and motivations on our clients understanding of the market, innovation and position their brands, and maximize sales to get the best return on investments through:

      1. Market feasibility surveys
      2. Usage and Attitude surveys
      3. Concept testing for financial and other non-consumer packaged goods
      4. Innovation research – product testing, pack testing and Concept-product test surveys
      5. Qualitative research – Ethnographies, focus group discussions and Immersions to better understand Ethiopia and her consumer
      6. Stakeholder perception and corporate audit surveys
      7. Brand health tracking
      8. Retail Census, Retail Audit and Retail execution
      9. Customer and employee surveys
      10. Consumer Panel

Our clients range from multiple categories: FMCG, financial services, Market research companies on behalf of their clients, Energy, technology, health etc.