Marketing Research & Insights
At WAAS international, we deliver data-driven marketing insights through a comprehensive range of research studies and advanced methodologies.
Social Programs & International Development
We provide stakeholders with clear, evidence-based insights into what works, what doesn’t, and why.
Ethics & Professionalism
At WAAS International, ethical integrity is not an add-on it is fundamental to who we are and how we operate.
Our ethical approach is guided by the principles and codes of conduct established by internationally respected research bodies
What Sets Us Apart
Extensive Local Expertise
With a robust network of over 300 trained field staff strategically positioned across Ethiopia, we bring deep-rooted local knowledge to every project.
Global Standards
We operate in strict alignment with internationally recognized research frameworks, including ESOMAR (European Society for Opinion and Marketing Research), PAMRO (Pan African Media Research Organization), and WIN/Gallup International.
Multilingual Capabilities
Our team is fluent in Amharic, Afaan Oromo, Tigrigna, and several other regional dialects. This multilingual proficiency enhances respondent comfort and engagement.
Comprehensive Services
From initial feasibility studies and baseline surveys to midline evaluations and final impact assessments, we offer a full spectrum of research services.
Leadership
Our leadership team brings together a powerful blend of local expertise and global research standards, built on decades of hands-on experience in both market research and social development studies across Ethiopia.
Field Network
Complementing our core team is a nationwide network of 300+ trained field researchers strategically positioned across all regions of Ethiopia. This network is central to our ability to:
- Conduct culturally sensitive, linguistically accurate fieldwork in even the most remote and underserved areas.
- Respond swiftly to changing conditions on the ground.
- Collect high-quality, reliable data that reflects the voices and realities of Ethiopia’s diverse populations.
