Market research | Social research | Impact evaluations

“Supporting development partners, private sector clients, NGOs, and government institutions. ”

Marketing Research & Insights

At WAAS international, we deliver data-driven marketing insights through a comprehensive range of research studies and advanced methodologies.

Program and Project Evaluations

Our team carries out mid-term, final, and post-project evaluations to assess relevance, efficiency, effectiveness, impact, and sustainability.

Monitoring and Evaluation  Frameworks

We design and operationalize robust M&E systems that enable clients to track performance, measure results, and learn from their initiatives.

Ethics & Professionalism

At WAAS International, ethical integrity is not an add-on it is fundamental to who we are and how we operate.

Our ethical approach is guided by the principles and codes of conduct established by internationally respected research bodies

Contact Our Experts

Sectors We Serve

At WAAS International, our research solutions are designed to meet the needs of a wide range of clients, from multinational corporations to international development agencies.

Private Sector: FMCG, Retail, Telecom, and Banking
Public Sector & Social Development: Health, Education, Agriculture, and Governance
Donors, NGOs, and Development Partners

What Sets Us Apart

Extensive Local Expertise

With a robust network of over 300 trained field staff strategically positioned across Ethiopia, we bring deep-rooted local knowledge to every project.

Global Standards

We operate in strict alignment with internationally recognized research frameworks, including ESOMAR (European Society for Opinion and Marketing Research), PAMRO (Pan African Media Research Organization), and WIN/Gallup International.

Multilingual Capabilities

Our team is fluent in Amharic, Afaan Oromo, Tigrigna, and several other regional dialects. This multilingual proficiency enhances respondent comfort and engagement.

Our Clients

We work closely with a wide range of clients from different sectors and regions across the public sector, private sector, and local and national governments.
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