This is an excellent overview of Market Research by Square One – Saskatchewan’s Business Resource Centre (Canada).
Enjoy.
Why Market Research is Important
Social Research
Types of Data to Collect in Social Research
A great overview by Joseph Cohen from the City University of New York (Queens College).
Social Research
Introduction to Social Research
If you need an answer to these questions: Why do we need to know and understand research methods? What is the difference between qualitative and quantitative research? Then this video is for you.
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