WAAS International was established in 1990 as WAAS Associates and later restructured in 1994 to WAAS International PLC.


WAAS is the preferred research partner in Ethiopia for well-known multinational research companies such as Gallup, Ipsos, GfK , TNS, ORB, RSA, TRAC, Millward Brown, among others.


WAAS  is owned and operated by professional Ethiopian researchers with the help of established freelance expat research consultants.


Located in the heart of Addis Ababa, WAAS has a staff of over 80 full time employees as well as over 350 qualified and reliable contractual professionals throughout Ethiopia.


WAAS is also the preferred direct supplier for Dashin, Heineken, Diageo, Anchor, UniliverAhaduks, P & G, World Bank, Dal Group, among others. Our clients operate in the following sectors:

  • Bilateral and Multilateral Organizations
  • Private sector industries
  • Local Government Offices
  • Local and International NGOs
  • Small and large scale business owners
  • Investors, owners and financiers

WAAS: your preferred partner in Ethiopia


Our offices are located in a very convenient part of town where star hotels, public transport, banks and other important services are readily available. WAAS maintains adequate office space to manage large projects.

Furthermore, our Market and Social Research department is well equipped and has adequate qualified staff. It has a proven track record in handling large and complex qualitative and quantitative studies as well as small to large scale market and social research studies.

The department is responsible for all surveys undertaken by our firm including designing, data collection instruments, recruiting and training data collection personnel, sampling, data collection, data entry processing and analysis, and report writing.